Which is the better commercial?

I'm having trouble deciding what's the greatest commercial of all time, but I have it down to two choices. This one:



Or this one:



On one hand, it's so reeeeeeal. And on the other hand, we have Issac Hayes (Bless his soul) singing romantically about a hamburger.

So yeah, I really can't decide! What do you think, people? Leave your decision in the comments below.